|
Cylogy Glossary
Application Server
An application server is a software platform that
delivers content to the Web. This means that an
application server interprets site traffic and constructs
pages based on a dynamic content repository. This
content is typically personalized based on site
visitor information, such as the content he/she
has viewed up to that point, his/her past buying
history, or preferences he/she has set during previous
visits. These changes based on site visitor preferences
and buying history fall under the classification
of site Personalization. (See Personalization
below)
ASP.NET
This is the latest incarnation of Microsoft's middleware for the Internet. ASP.NET
is built upon the .NET Framework.
The .NET Framework has two main components: the common language runtime (CLR)
and the .NET Framework class library.
The CLR is the foundation of the .NET Framework. You can
think of it as an agent that manages code at execution time for both Windows
and ASP.NET applications. The class library, the other main component of the
.NET Framework, is an object-oriented collection of reusable components that
you can use to develop applications for both Windows and the Web.
ASP.NET is therefore the required environment that supports developers who use
the .NET Framework to develop Web-based applications. The .NET framework is
a free download, but the development tools can be pricey.
Collaborative Filtering
(CF)
See Personalization.
Content Lifecycle
The various phases that content moves through,
such as authoring, review, management, delivery,
and archiving.
Content Management (CM or CMS)
The activity of acquiring, collecting, authoring/editing,
tracking, accessing, and often delivering both
structured and unstructured digital information
- collectively "content". The
content can include financial
data, business records, customer service data,
marketing information, images, video, or other
types of digital information.
Document Management (DM or IDM)
DM is highly similarly and overlaps with Content
Management. Document management applies specifically
to the management of discreet documents and images
throughout their lifecycle. Typical functionality
includes acquisition, organization, versioning,
access control, and archiving.
Dynamic Content
Dynamic content typically refers to web site content
that has been presented to meet the needs of
a specific request or the current context.
An example is weather information. The contrast
is static content such as a web site's privacy
policy. This remains the same for
all web site visitors and all contexts.
E-Business
The processes and tools that allow an organization
to use Internet-based technologies and infrastructure,
both internally and externally, to conduct day
to day business process
operations.
E-Commerce
Electronic Commerce is the process of buying and
selling products or services, or the movement
of funds via electronic means such as web browsers,
telephones, mobile phones, PDAs, Etc.
Enterprise Content Management (ECM)
ECM is a broad term that means many different things
to many different people. Typically EMC implies
the acquisition and management of both structured
and unstructured content that is dispersed across
a number of different repositories, often described
as "information
silos". ECM technologies typically are capable
of managing structured content, unstructured
content, email, images, raw print data, and other
digital assets. Increasingly ECM implies the
ability to manage legal compliance with regards
to privacy, content metadata, and records management.
J2EE (Java 2 Platform
- Enterprise Edition)
J2EE is an open standard, pioneered by Sun Microsystems,
for creating and delivering multi-tiered enterprise
applications in the Java language. J2EE encompasses,
and provides a framework for, many technologies
such JDBC, CORBA, Java Beans, Enterprise Java Beans,
JSP, Messaging, Web Services, and XML.
Information Architecture (IA)
The blueprint that describes how information
is organized and structured. It has been described
as
indentifying and leveraging patterns in data that make would-be-complex sets
of information, increasingly easier to understand.
Personalization
Personalization is the science of altering content
according to the preferences of a customer, client,
or colleague. Personalization allows web sites
to greet site visitors with content specific
to their interests, preferences, or buying habits.
Personalization comes in three major classes:
- Customization – The my.<Pick-a-site>.com
mechanism of allowing the site visitor to manually
filter content to their explicit requirements.
- Rules Based Personalization - where
preset marketing rules are used to determine the
content delivered. This includes demographic information
as well as any other sort of pre-defined classification
scheme. This is a common technique for presenting
specific content types to site visitor segments.
- Statistical Personalization – This
typically comes in two forms: Collaborative Filtering
and Market Basket Analysis.
- Collaborative Filtering (CF) - this
differs from Rules-based personalization in
one specific but substantial way. Instead of
placing site visitors into predefined classifications,
the Personalization Server compares site visitors'
behaviors to other site visitors’ behaviors
in the database. This means that rather than
segmenting individuals in buckets and delivering
content based on the bucket, each individual
receives information specific to their individual
behaviors, thus giving a far more personal experience
and increasing revenue through the promotion
of only relevant items.
LikeMinds employs patented technology that has
proven itself more accurate than any other solution
of it's kind. Cylogy's business and technical
consultants have more experience with LikeMinds
deployments than anyone else in the business.
- Market Basket Analysis (MBA) - Market
Basket Analysis is a tool used in data mining
to find non-obvious statistical relationships
between items by looking at how often two or
more items appear in the same context or were
interacted with during the same browsing or
shopping session.
MBA has often been used by retail stores to
look at the items that people purchase at the
same visit and then rearrange their stocking
methods so that items that are often purchased
together are stocked nearer or farther away
from each other. LikeMinds takes this technology
to the Web enabling your sites aisles of products
and content to be rearranged to your site visitor’s
benefit based. LikeMinds encompasses technology
to record site visitor transactions and discover
from past site visitor behavior the relationships
between items on the site. This takes all of
the guess-work out of cross-selling and tuning
the cross sell to a visitor’s anonymous
profile.
Web Content Management (WCM or WCMS)
WCM is the management of both structure and unstructured
content that is delivered over the Internet,
typically via a web site. Web Content Management
includes content creation,
site management,
workflow, access control, and delivery. Many
Enterprise Content Management (ECM) systems
include WCM capabilities. Many Web Content
Management systems aspire to ECM capabilities,
but typically lack the ability to integrate
with multiple repositories, acquire data directly,
and/or ensure any sort of legal compliance.
Websphere Software Platform
WebSphere is Internet infrastructure software-known
as middleware-that enables companies to develop,
deploy and integrate next-generation e-business
applications, such as those for business-to-business
e-commerce. WebSphere supports business applications
from simple Web publishing through enterprise-scale
transaction processing. WebSphere is represented
by several products, listed below:
- WebSphere Application Server (WAS) -
The WebSphere Application Server is world class
J2EE
compliant application server platform that supports
dynamic content and Java web applications. It
combines enterprise-level data and transactional
services with business information to provide
a robust web site infrastructure. WebSphere Application
Server is the core framework on which the WebSphere
product family rests.
- WebSphere Portal Server (WPS) - The
Portal Server allows companies to build their
own custom portal, which is a web site that puts
the needs of employees, business partners and
customers in one central location. Portal users
can receive personalized Web pages providing
access to information, people, and applications.
- WebSphere Commerce Suite (WCS) - WebSphere
Commerce is an open e-commerce framework designed
to help build e-commerce web sites in the WebSphere
Application Server.
- WebSphere Recommendation Engine (WRE) -
The WebSphere Recommendation Engine is essentially
LikeMinds customized for WebSphere.
|
