Spare The Air Website Redesign
An enhanced user experience with contemporary
design and highly engaging content.
The team maneuvered through complex air quality alert and advisory requirements by deeply understanding the Air District’s internal process. User surveys aided in anticipating the user journey of new and returning visitors. With all this information in hand, was there a single unifying concept that would best reflect the information needs of any typical site visitor? Based on established best-practice industry recommendations (i.e. 8th-grade reading level, 100-750 words per page, etc.), and our decision to use straightforward, informative and textbook-style textual and graphic content, we created our “Spare the Air Science Teacher” voice who ignites interest by leading to answers, inspiring confidence by promoting understanding and discovery.
Fresh and Engaging Design
From an information design perspective, it was agreed that the legacy site was “flat” and difficult to parse. The initial visual impression was one of dense content overload with no apparent hierarchy of information to help visitors easily find what they were looking for. There was broad internal consensus that we needed to vastly simplify the visual experience through the integration of white space, emotive imagery, easy navigation and the creation of a functional distinction between primary and secondary content.
The new website’s most prominent feature is a universal panel that visitors can use as a tool. From providing the forecast and alert status that some visitors need on demand, to encouraging action and further engagement, the question of responding to the needs of all audience members was addressed in a novel, graphically interesting manner.
About Spare the Air
Spare the Air was created in 1991 by the Bay Area Air Quality Management District to alert residents when air quality is forecast to be unhealthy and to share information on ways to reduce air pollution.
From easy, everyday tools—such as commute tips—and air quality resources, such as explanations of major air pollutant sources and their health effects, Spare the Air focuses on educating and helping residents choose actions that will improve air quality and make the Bay Area a healthier, more enjoyable place to live.