Design Thinking Workshops

Using Human-Centered Design and Design Thinking to Build a Creative Roadmap for Your Next Project

What is Design Thinking?

Human centered design (design thinking) is “an approach to problem-solving commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.”

The 5 Phases of Design Thinking

Let us look in detail at each of the process stages and learn about the most common techniques used in each one.

  1. Empathise – Empathy is at the heart of design. If you do not understand what others feel, see, desire, or experience, then this process is pointless.
  2. Define – Defining the problem statement is essential to ensure all team members understand what users want and are aligned with the needs of the users.
  3. Ideate– Generating ideas is a collaborative approach. In this approach, we don’t look for the right idea; the aim is to generate the broadest range of possibilities.
  4. Prototype – In this stage, the aim is to create reduced and inexpensive versions of the product or service (or just a fragment) that capture the ideas obtained in the previous stage.
  5. Test – Test your prototype with users to learn about your solution and your target audience. It will help you analyze what further needs to be done, what is working and what is not, the pain points of users and the glitches in experience. This helps you avoid any potential disaster beforehand at a very low cost.

Techniques & Tools

There are many different sets of tools available for Design Thinking workshops. They provide a flexible set of human-centered design thinking methods to help creatively solve problems.

  • Rose, Thorn, Bud – Rose, thorn, bud is an extremely versatile design thinking tool. It’s designed to identify what’s working (Rose), what’s not (Thorn) and what can be improved (Bud) so it could be used by teams to self-reflect on current projects, day-in-a-life artifacts or overall processes.
  • Affinity Clustering – Affinity clustering is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, collaborative environment, and a platform for creative thinking.
  • Visualize the Vote (Dot Voting) – By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization.
  • Statement Starters – By using phrases that encourage broad thinking, Statement Starters jump-start discussions toward solving the right problem in the best way. As their main objective, Statement Starters encourage restating problems as invitations for exploration. An example: “In what ways might we_____?”
  • The techniques above represent only a subset of the many techniques used by our team depending on the creative problems we are trying to solve.

Building a Roadmap

Our team of experienced consultants can help your team through the process of building a roadmap for your projects in our Design Thinking Workshop and help you answer the following questions.

  1. What are the things we are doing right?
  2. What technologies are we currently using and what processes are we using to attract, convert and create customer advocates?
  3. How are we measuring the results? How do we define success?
  4. Where can we improve? Where do we want to be?

If you’re interested in the benefits of Design Thinking send a request using the form on this page and our team will be in touch!

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